Affiliate Programs For Fashion Websites – Luxury affiliate programs have a huge appeal: high-cost products and commissions of 4-9% mean that individual commissions can easily earn you more than $100.
But promoting name brand products isn’t as simple as picking something expensive and putting it on your website. You need to target an audience that is willing to spend and trusts your tastes.
Affiliate Programs For Fashion Websites
Additionally, many of these affiliate programs have application processes and are often not available through aggregators such as SchemeLinks or Sovern, although some are and we will include them.
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Vice versa? Most of the luxury affiliate programs listed below want to set rates with affiliates who send them quality traffic. More than 10% for high performance. This means that you have a great chance of earning more with the same volume when you learn how to successfully promote their products.
Ready to learn about the best luxury affiliate programs to grow as a luxury fashion or lifestyle blogger or publisher? Read on.
We started by analyzing top women’s fashion blogs like Fashionista, Who Wears What, as well as influencers like Julia Brulsheimer (formerly Gal Meets Glam). We then rounded out the list with men’s fashion blogs, such as FashionBean.
With a comprehensive list, we analyzed the most connected luxury affiliate programs on 50 blogs, to find out which online retailers these fashion experts trust with their audience.
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What you see below is the result of our analysis! But before the results, some tips and tricks to promote luxury fashion in a post-pandemic world.
High fashion has been hit hard during the pandemic. After all, if there’s no reason to appreciate your $600 Fendi slippers, what is?
In its fashion report, McKinsey reveals that the profits of the global fashion industry are expected to drop by 93% in 2020.
Fortunately, recovery is on the way, but it’s coming from a different market: Asia. And China. While many companies are posting big losses in 2020, Prada is one of those that has returned to profit. Thanks to the performance in Asia.
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What does this mean for luxury departments? If you’re targeting Western markets, be aware of the growing trend of “cutting off”. This means promoting fashion items that look comfortable but may still carry a high price tag.
For example, the SSENSE affiliate directory reveals that the top performing categories are sneakers, t-shirts, trainers, t-shirts and bags. But that doesn’t mean there aren’t good commissions. A pair of Common Projects shoes still costs $450 plus $51 in net fees for a US customer.
Sustainability is also on the rise, so promoting used items through verified stores like RealReal and Rebag can also depend on your audience (even with larger commissions). The downside is that these products go out of stock quickly, so it’s best to promote regular treats and introduce them to your audience through newsletters or social media feeds.
As always, fashion adapts to the times. And our list of the best luxury affiliate programs is here to help you do just that.
Reiss Affiliate Program
This premium affiliate program offers designer clothing, luxury handbags, luxury watches and all the luxury brands you can dream of. Many work with hundreds of brands, from emerging designers to household names.
You’ll find designers such as Balenciaga, Christian Dior, Chanel, Celine, Chloe, Gucci, Prada, Versace, Fendi and more that have fashion affiliate programs through these major retailers.
Founded in 2000, NET-A-PORTER has changed the game when it comes to buying designer clothes online. When it was acquired in 2018, the retailer was valued at more than $6.4 billion.
If you are looking for an affiliate program for Louis Vuitton, Gucci and Versace products, this is probably for you. It has a large selection, including significant selling points.
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And finally, if you want to promote luxury watches as an affiliate, both NET-A-PORTER and its menswear partner MR PORTER are for you. You’ll find men’s and women’s Cartier watches at both retailers.
Tip: Net-A-Porter runs a private program on Rakuten, but you can promote them through Sovrn without the additional approval process for a low fee.
Continuing with the whole big picture theme, the next one is MR PORTER. It is the men’s equivalent of NET-A-PORTER that focuses exclusively on women’s luxury fashion.
You will find many similar brands, but unlike NET-A-PORTER, MR PORTER is available in various partner networks. Their main program is run through partnerships, although you can also find them on SchemeLinux and Sovern.
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Although Sovrn’s offer may seem attractive, remember that the duration of the cookies is not published, while the partnership through partnership implies a 14-day exchange period.
Farfetch makes a big contribution to the high-end e-commerce space and has earned many links from the luxury blogs and fashion-focused websites we analyzed.
Like MR Porter, the FARFETCH program is available through Partnerize with 7% commission and 30-day cookies. This combination makes it attractive to promote as an affiliate, especially considering that it offers both men’s and women’s styles.
SSENSE may be 18 years old, but it only recently received its first investment from Sequoia Capital, marking the company’s expansion into the fashion industry.
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And with an average order value of 300-700 Canadian dollars and a new focus (and funding) directed at global expansion, this is a program you can grow with.
Additionally, an 11.4% commission (!) for US customers puts it at the top of the list of luxury retailers that offer affiliates. Add a 30-day cookie and it’s no wonder people love promoting this program.
KOIO is a luxury sneaker brand that sells both men’s and women’s shoes made from fine Italian leather. According to program details, KOIO’s target market is men and women between the ages of 25 and 34 who earn more than $124,000 a year.
Each pair of shoes on KOIO’s site is priced between $300 and $400, which means a base fee of about $28 for just one pair.
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With a premium content site, you can make it up to $52 thanks to the 15% commission KOIO offers to qualified publishers. This will shorten your cookie to just 14 days, so you can monitor your conversion cycle to see how many sales you’re losing.
Finally, KOIO offers some recommended keywords to target if you want to promote your product: leather shoes, luxury sneakers, Italian sneakers, men’s leather shoes, women’s leather sneakers, premium sneakers.
Real Real offers authentic, pre-owned luxury goods. Basically, people who own luxury clothes, bags, watches, and even home designer items can resell such products at Real Real. The company controls the product and takes a share of the sales.
Offering up to 7% commission on new customer purchases, RealReal is a great option for more persistent (or simply more budget-conscious) customers.
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The main challenge, as in any market and e-commerce in general, is that some products expire.
Reebok sells more than just luxury designer bags, and the affiliate program has a high average order value of over $1,000. Whether or not this changes for you depends on your audience, but it offers the same cookie cycle as TheRealReal.
· Various banners and text links in different languages: English, French, Italian, German, Spanish and Traditional Chinese.
· An editorial newsletter that keeps you up to date on the latest trends, must-haves and exclusive treasures.
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· We are open to different types of publishers. However, to ensure the quality of our program, we manually review submissions submitted by publishers.
If buying luxury goods on consignment is still too expensive, why not rent them? Runway Rentals offers one-time rentals of high-end designer pieces and a membership that allows you to rent a certain number of pieces per month up to a certain value.
In addition to promoting the program itself, renting a runway is also a great way to get your hands on the products you want to promote as an affiliate and create your own images and social media for a fraction of the cost.
According to Skimlinks, Runway Rentals has an average conversion rate of 0.94% and an average order value of around $90.
Affiliate Program Royal Fashion
Luxury enthusiasts not only want to look good, but they want to reflect the same around them: Horch, Neiman Marcus Join the Luxury Furniture Affiliate Program.
Inside, you’ll find lamps for $1,000 and sofas for $10,000. The most expensive sofa we found on the site will cost you $18,279.
Home and interior design products are often featured in luxury lifestyle brands as well, so adding furniture affiliate programs to the mix isn’t a bad idea if it’s right for your audience.
Horkoff offers a relatively short cookie period of 5 days through FlexOffers, so your readers should make a quick decision.
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Jimmy Choo shoes are available at many different retailers, including others in this guide such as Lussavaroma and Neiman Marcus.
Like most luxury affiliate programs, you can sign up for the Jimmy Choo affiliate program through Rakuten. With your 8% commission and 30 days of cookies, you will find it
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