How To Start Online Blogging Business – Blogging for your business: Is it something you actively participate in or is it a chore you have to endure? Or maybe you don’t offer blog content at all? However, adding high-quality content to your site can be a surefire way to engage your customers and can help ensure that they can find you online, increasing the chances of organic traffic coming to your site.
Before you even come close to putting pen to paper (or more like fingers to keyboard), it’s important to think about your target audience: the customers you want to attract and retain. What are they interested in? What problems do they need to solve? What content are they already interacting with?
How To Start Online Blogging Business
It often happens that we meet entrepreneurs who, despite being very interested in publishing blog content or articles on their sites, use their blogs as extensive advertising. Articles like “Why [insert company name here] is the best” don’t really give your readers a great experience and certainly won’t encourage them to keep reading.
How To Become A Successful Content Creator And Create A Blog
A business blog should always put your audience at the center, and we recommend that you always start by building your buyer personas. This allows you to develop a blogging strategy that is truly designed to “speak” to your potential and existing customers.
We have it!! You offer a great technical product or service and want to demonstrate your expertise by writing extensively about it. However, it again comes down to knowing your audience and tailoring your content to them.
A common mistake we see with all technical service providers is writing articles to a standard that only their peers can understand when the purpose of the content is to reach or inform potential clients who have less knowledge of “what’s going on under the hood”.
For example, if you offer CRM software development, potential customers want to know what the results will be, but you may need to tailor the content to a specific target audience. For example, you may have stakeholders that include the company’s CEO, CFO, and perhaps the IT director. Everyone will have different priorities and questions when choosing a supplier. Talking about any programming language on a topic that focuses on the first two won’t get you very far – it will die out! They want to know the results.
How To Start A Successful Blog [free Guide + Checklist]
The IT manager, however, is more interested in how it might work with existing systems, what it might mean for his department and the technical side of the software.
That’s not to say tech blogs and articles don’t belong on websites, but think about who you’re trying to reach with each piece of content and adjust your content marketing strategy accordingly.
Creating great content is an important part of any good SEO strategy. Blogging gives you more ways to rank for long-tail keywords that don’t match well with other content or category pages, meaning you can increase traffic to your website for people who search longer for those terms.
However, to make sure your post is optimized, you need to consider what keywords you want your blog to rank for. Once you’ve identified these keywords, be sure to insert them alongside semantically relevant words naturally throughout the text. This means stuffing your blog with keywords! Think about the user experience and create something meaningful, but that your audience wants to read.
Why Your Business Should Be Blogging: 11 Reasons To Start A Blog
Structure is also important. Use headlines and text, anchor text to link to other content on your site, and high-quality sources. Although writing SEO content takes some practice, do it well and you will increase traffic to your site.
While creating search engine optimized content is important, user experience is more important in our opinion. After all, what if you rank first for your chosen keyword, no one interacts with your website. When thinking about your blog content, put yourself in the shoes of your ideal customer. In addition to ensuring that your content is relevant to your target audience, there are other factors to consider.
For example, is your text too simple or too difficult for your target audience to read? The font hurts your eyes (we see it often)! Are you using the best images to illustrate your point?
It’s also worth thinking about the next steps you want your reader to take after reading your blog. Branding relevant pages on your website is essential if you want to convert blog readers into customers, so consider how your blog page format can drive traffic to other parts of your website and increase conversion rates.
Blogging For Business: Strategies For Success
Sharing your blogs on social media can be a super fast way to increase traffic to your blogs (and therefore your website). Blogging should always be in line with your social media strategy as it is a great way to promote your blog content.
Here’s a great article on how to make a single blog post go beyond repurposing your blog, creating versatile content that can be used across multiple platforms.
If you are in the B2B industry, we recommend that you consider using LinkedIn’s native article platform. While we recommend repurposing your content to be unique to the platform, there’s no harm in repurposing blog content from your website, from a slightly different angle.
Remember, the purpose of your business blog is to provide your customers with information that is interesting to them, but still related to your business. It’s easy to get personally distracted by exciting ideas, but if the topics don’t interest your customers, the blog doesn’t matter.
Blogs Successful Entrepreneurs Should Follow
When considering content for your blog, always look at your persona as a customer and think “does this apply to them”? If not, discard the idea and move on to the next one. If you are really passionate about blogging and want to continue writing about other topics, consider starting a personal blog elsewhere.
It’s okay to take inspiration from other articles on competing sites. Obviously copying them is not. In fact, while there is a lot of discussion about the problem of duplicate content and how it can affect SEO, the fact is that if you copy your content from an existing site, Google will show the original content, not yours!
This is generally a bad practice. After all, a potential customer came to your website looking for something new and original. They want to understand your business, how you think, what you offer. Don’t see something that has been revived elsewhere.
However, that doesn’t mean you shouldn’t check out the competition. The Skyscraper Approach, as touted by Brian Dean of Backlink, can be an incredible way to unlock content opportunities and build backlinks to your website, thereby improving your website’s backlink profile. Learn more about this topic here.
What Is Blogging? What Tasks Does Blogging Include?
It’s hard to find great content on a regular basis! You have a business to run and other priorities, so unless you’re a writing addict, it can be overwhelming to constantly be coming up with content ideas, writing actual blogs, and struggling to find the right photos.
If blogging for your business is starting to falter, consider hiring a content agency to help! It will probably give much better value for money in terms of time and effort than doing it yourself.
Here at Small Biz Expert we blog on a variety of topics for our clients and can help you plan your content strategy, so why not get in touch. Does your business work on Shopify? This powerful suite of e-commerce tools generates an estimated $20 million in revenue every month, thanks to its powerful and intuitive offering for small businesses.
Whether you’re already familiar with the wonders of Shopify or still looking for a platform for your growing business, learning how to start a blog on Shopify can help you harness the power of content marketing to get noticed and build authority among the crowd, your audience.
How To Market Your Business By Guest Blogging — Stacy Kessler, Small Business Strategist
Follow these steps to add a blog to your Shopify store, then get inspired by five great examples of Shopify blogs done well.
Content marketing helps attract new readers and guide them through the sales funnel, turning passive visitors into leads and then into customers. By regularly publishing blog content on your Shopify website, you will improve your SEO performance, increase your Google ranking and get your store in front of new eyes.
At the same time, your targeted content will solve readers’ problems and instill trust in your brand that will help them feel connected to you. Because this type of blog leverages your organic Shopify content, you’ll get healthy, sustainable traffic that will help your business thrive. If you’re curious, this guide provides everything you need to know
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