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Best Affiliate Marketing Training Programs For Beginners
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The affiliate marketing industry is a multi-billion dollar industry with exciting career opportunities for creators. It is quickly becoming a common way for e-commerce brands to promote their products and services.
Global e-commerce sales are expected to reach $6.3 trillion in 2023. Data shows that affiliate marketing is an effective e-commerce sales driver, with 79% of marketers using it to attract customers.
The best affiliate marketing programs are often free to join, so it doesn’t cost much to get started. Additionally, you can go from a side hustle to a profitable business that generates passive income over time.
Feeling confused and don’t know where to start? This beginner’s guide to affiliate marketing will help you get started quickly. From how to find affiliate programs to how to create affiliate links and start making money as an affiliate.
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Affiliate marketing is a sales model in which a company pays a third party to sell its product or service. If you’ve ever listened to a podcast or seen a social media influencer promoting a product, they might be an affiliate marketer. Instead of recommending products or services to their audience through an affiliate program, they can receive a commission on any sales that result from referrals.
Once you choose an affiliate marketing program, you will receive a unique link or code that allows companies to track each customer you refer. When a customer purchases a product through your link, you receive a commission.
You can find an affiliate program directly through the company or through an affiliate network like ShareASale. However, here’s how a standard affiliate program works:
For example, Instagrammer @caullenfit promotes MVMT accessories in her feed with a unique link to her “Link in Bio” page. MVMT has an affiliate program to attract influencers like him.
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If you click on her bio link, you’ll see links to all the brands Coleen promotes, including MVMT. When you click one of them, a cookie will be saved on your device. This way, if you exit your browser, when you return later that day, the cookie will still track your activity.
If you decide to purchase an MVMT watch, @caullenfit will pocket 8% of that purchase when you check out. Collen also offers a 15% discount to her audience through an affiliate link on her bio page.
A niche is a segment of a larger market defined by its unique characteristics. It will become your specialty and people will recognize you. Blogging about travel, such as pet care or tiny houses, can be an affiliate marketing niche.
Of course, these aren’t your only options. There are hundreds of options. So how can you find a profitable niche that interests you? Please note the following:
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The goal is to choose a place you like. You don’t make six figures overnight. Running an affiliate business requires dedication and time. If you already enjoy doing it, you’re more likely to keep doing it no matter how much money you get.
The next step is to think about which platform you will use for your business. Every affiliate marketer has a different platform and approach.
For example, blogger Ryan Robinson has an Instagram account and his blog is his main source of income. Other affiliates focus only on Instagram or TikTok to earn affiliate commissions.
These sites review the company’s products for a specific audience and compare the products to each other. They may publish buyer’s guides and product tutorials to help buyers make purchasing decisions.
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Content creators include bloggers, social media influencers, and YouTubers. They consistently publish content that resonates with their audience to create impact and drive clicks.
A good example is how Ryan Robinson’s blog focuses on freelancers. He regularly posts new freelance-affiliated content to attract viewers and also promote affiliate brands.
Authenticity and audience engagement are two of the most important elements of affiliate marketing. If you can’t connect with your audience, they won’t buy the products you recommend.
Don’t know which platform to choose? Start with a platform that you are comfortable with. If you love making videos for social media, make Instagram your platform. If you are a good writer, perhaps blogging is the best way for you. Creating content on platforms you already understand will help you create content that appeals to your audience and drives affiliate sales.
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It’s important to make sure you find the right affiliate program. Don’t just focus on high-paying affiliate programs, be sure to find affiliate offers and products that appeal to your audience.
Finding the right programs is crucial to running a successful affiliate business. For example, True Crime Obsessed is a fun podcast where best friends and hosts Patrick Hinds and Gillian Pensavalle talk about true crime documentaries with a funny twist.
Leveraging this hugely popular niche, they have received over 200 million downloads and created the Obsessed Network with seven other affiliate programs.
Podcast episodes promote various products and services and also promote a specific affiliate marketing promo code page related to its niche. When a listener clicks an affiliate link and buys a product, they receive a commission.
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To find good affiliate opportunities, ask if your favorite brands have an ambassador or affiliate program. This way, you can promote products that you already like and love.
Collabs makes it easy to track your mood, build partnerships, get paid for what you sell, all in one place.
Statista reports that in 2022, people around the world will spend an average of six hours and 35 minutes online per day. People consume content, but not enough to create content and put affiliate links on it. If you want to stand out, you need to offer something of value to your audience.
Blogs are a great way to do this. Findstack reports that 65% of all affiliate marketers generate traffic through blogging alone. Kelly Marol of The Greenspring Home advises new affiliate marketers to “focus on publishing high-quality content…and building a highly engaged audience. It will pay dividends later!”
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According to a report, people around the world spend an average of 151 minutes a day on social media. So, if you are asking if you need a website to become an affiliate marketer, the answer is no.
Promoting your affiliate link on social media is a free and easy way to get your content into the hands of people who are interested. Platforms like Pinterest also have affiliate opportunities to use pins on different boards.
There are many affiliate marketers who are completely social media, like @taylerfit, who built his TikTok account to 375,000 followers through fitness content. She makes money promoting brands like 1UpNutrition through affiliate marketing.
Code @taylerfit @1UpNutrition TAYLERFIT will save you 20%! A taste of strawberry explosion 🍓💥 #gymtok #gymhumor #preworky #fyp ♬ Funny Song – Cavendish Music
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On Taylor’s bio link page, fans can find affiliate links to the products she promotes in her content. Every time a fan clicks and buys one of these affiliate products, they earn affiliate income.
If you have a blog or YouTube channel, learn and understand Search Engine Optimization (SEO). BrightEdge reports that 83% of SEO is for search engine traffic, compared to 17% for paid search. Doing some keyword research and good SEO is very important to reach your target audience. Email marketing is another way to reach customers who have already visited your website.
To build an audience, you must first reach them. Building email lists helps you reach your audience directly. Newsletters, new content updates, and exciting offers can be sent directly to everyone who signs up for your mailing list.
If you are primarily active on social media, follow and tag influencers who are interested in your niche. The goal of the game is to do whatever it takes to drive traffic to your website or social media page.
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Getting them hooked is only the first part, now it’s important to build trust between you and your audience to keep them coming back.
Don’t try to sell something to your audience just to make a quick buck. The more they understand your genuine interest, the more likely they are to trust you.
The FTC protects consumers from deceptive marketing practices. Unfortunately, there are affiliate marketers who are more than willing to promote fraudulent and misleading products and services in order to make a quick buck.
To prevent this, the FTC requires any affiliate marketer to disclose their financial relationship with any brand or product they promote. In short, you need to let your audience know that you will receive an award.
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