How To Start A Business Instagram Account – With nearly one billion monthly active users, Instagram has long been considered a niche social network. It is one of the most popular and fastest growing social media platforms that your business should be using. If not, it’s time to set up your Instagram business account.
Sharing photos and videos is what Instagram is all about. You can use images to tell rich and inspiring stories about your company and brand. With other social networks increasingly valuing photo and video posts, Instagram is a great addition to your marketing mix with the ease of posting.
How To Start A Business Instagram Account
Before we get started, if you haven’t created a Facebook Business account, you won’t be able to complete the steps below or take full advantage of your Instagram Business account. Once you have a Facebook business page, you can create your own Instagram business account.
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Already have a Facebook business page? Then let’s begin. Here’s a step-by-step guide to setting up an Instagram business account.
Unlike other social networks, content can only be published on Instagram using the mobile application. So the first step is to pull out your smartphone, search for Instagram in the app store and download it.
Note: We are using iPhone screenshots in this post, but the layout will be the same on Android devices.
Although it may seem easy to use your personal Facebook account, don’t! This will create an account based on your personal Facebook page. Since this is for your company, please use your business email address.
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Pro tip: If you use work email, your contacts can find you more easily using the Find Friends feature.
Step 2a. Step 2b.
You will then create a username and password. If you are setting up Instagram for a business, the username should be the name of the business or as close as possible. If you are a real estate agent, insurance agent or similar, choose a variation of your name, company, location. You need something that will set you apart from your personal account.
Note: Instagram will automatically create a username for you based on the name you enter. You can easily change this by going through these tips.
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Then you will be motivated to find people you want to follow on Facebook and among your contacts. It’s a good idea to complete your account and post a photo or two before you start following people, so you can click “skip” now. Instagram allows you to search for Facebook friends at any time in your Page settings, so this is not a one-time offer.
Time to take a picture! Your profile picture should be your logo or something recognizable related to your brand if you don’t have a logo. Remember, this is your Instagram business account, not your personal page. Avoid taking selfies or group photos. If you are the face of your business, use a professional photo you like or create a new one.
When you tap Add Photo, you’ll be presented with several options for importing photos. Do not import from Facebook; which will get information about your personal account. You can import from Twitter if it’s a business account.
Once your profile picture is uploaded, you’ll be asked if you want to save your information. This will make future programs faster. You can choose to save or click “Skip” again.
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You will then see a page with recommended accounts to follow. You don’t have to follow any of them—and you shouldn’t if they don’t fit your strategy. For example, don’t follow Entertainment Weekly if you’re opening a business account for a real estate company. Click “Done” in the upper right corner to move to the next step.
Since you’re finally in the app, the home screen is the first screen you see. When you follow other accounts, their photos will appear here.
Tap the profile button at the bottom right to view your account, then tap the “Edit Your Profile” button. Fill in your brief information here.
Fill out the profile and contact information fields. This is the only place on Instagram that allows you to use clickable URLs. For example, if you post a URL in the comments of a photo you post, people won’t be able to click on it, so don’t waste your time. Your profile is the only place you can put your URL – it’s better to direct people to your website or wherever you want them to go.
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You are limited to the number of characters for your profile. Briefly explain what you do and your position. You can edit this section whenever you want, so don’t worry if you don’t get the exact words right away.
Click “Try Instagram Business Tools” and follow the self-guided steps and instructions to improve your profile and take advantage of the tools provided. Here’s a guide from Instagram on how to get started using their business tools.
Remember when we said at the beginning of this journey that you need a Facebook business page to use Instagram for business tools? This is the reason. Instagram will ask you to connect your Facebook business page or create one. For those who don’t know, Facebook bought Instagram a few years ago, so there are more integrations with both platforms than ever before.
Time for the fun part! As mentioned earlier, it’s a good idea to post a photo or two on your account before you start following people. There isn’t much incentive for people to follow accounts without content. Find some photos that you think you can share.
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Keep captions short and use appropriate hashtags. Hashtags are often used jokingly, but they are also a way to get millions of photos and where your content can be found. The most popular hashtags (#love, #happy, #tbt) have hundreds of millions of uses, so if you’re targeting a specific segment, consider using the # prefix.
Also, keep the right number of hashtags. Followers don’t want to be bombarded with too many hashtags on every post.
Check out this Instagram post … and voila! had a great experience at @theppaiexpo in Las Vegas this week. We enjoy meeting existing customers in person and making great new connections. Until next year! #ppaiexpo #lasvegas #promotionalproducts A post shared by (@) on Jan 18, 2019 at 10:37am PST
By this point, you have a profile filled out, a few posts shared, and now it’s time to start following people so they can start following you. On your profile page (lower right icon), go to the options page (gear in the upper right corner).
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Tap one of these options and Instagram will connect to Facebook and your address book. If you had previous clients and contacts saved on your phone, you will be able to see their accounts.
Instagram will show you all the Instagram friends in your contact list. Start following other accounts, comment and interact with their posts. This is how you get people to follow you.
As you post more on Instagram and follow more people, you can check your notifications page (heart icon) to see who has liked your photo, followed you, left a comment or mentioned you in a post.
Once you’re set up and ready to go, it’s important to decide what the purpose of your Instagram business account is and stay connected to that purpose. Real estate agents can use Instagram to create and spread a positive public perception through photos and attract followers. That means posting photos of homes they’re selling and popular local spots they can visit—not photos of themselves at the gym or photos of the doctor’s office getting a flu shot.
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After setting up your account, make sure the Instagram logo is on your website (preferably in the contact/about me section) and in your email signature. You can also include your address on your LinkedIn page or any other site that attracts visitors to contact you.
Once you’ve created your Instagram business account, enjoy new interactions with friends and customers as you build your brand. Once you’ve learned how to post and engage, it’s time to consider how Instagram can help you grow your business. Advertising on Instagram can help you reach the people you want, whether they are in your network or not.
Making the switch to paid social media is a daunting task, especially if you don’t have time to learn the system and keep up with the changes. has a team of marketing experts who will create, optimize and manage your Instagram ads for you. We can target by postcode and the interests of the people you want to reach, so your money goes where you want it to go.
Want to learn more about your overall social media strategy? To find out, download our free social media guide
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