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How To Start Jewelry Making
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For many creatives, a hobby like jewelry making is a great way to unwind after a long day at work. But what if these creations begin to attract the attention of friends and even strangers? At this point you may be asking, “Can my hobby turn into a business?” a question may arise.
Learning how to start a jewelry business requires industry knowledge. First things first: it’s crowded. The global jewelry market is expected to reach $418.9 billion by 2026. However, there is room for newcomers who may find an untapped niche or bring a fresh perspective to the craft.
If you are looking for a creative way to make money, read on. This practical guide to starting a jewelry business includes professional advice, tactical advice and inspiration from famous designers and entrepreneurs.
Starting your own online jewelry business is a very low investment business idea for founders, but craft skills are not required (more on that later). That’s why jewelry is one of the most popular things to make and sell online. We consulted two jewelry designers and asked them to share their personal experiences of building a brand from scratch.
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There are many categories in the jewelry market, from cheap and cheerful plastic beads to precious metals and fine art. One of the first questions you should ask yourself is: What do I sell?
You can choose jewelry or costume jewelry (also known as fashion jewelry) or something in between. Each category has its own materials, production process, price and customer profile:
Fine jewelry is at the top end of the market and can be identified by the following characteristics:
Costume jewelry is a type of jewelry that is ubiquitous in boutique chains and mid- to low-priced online stores. You can identify it by the following characteristics:
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This category covers everything else. Here you will find handmade jewelry that requires special skills and medium-level materials. This gem will also have the following features:
Camille Enrico jewelry is known for its unique combination of metals and fabrics, the pieces are instantly recognizable and harmonious with each other.
Once you’ve narrowed down a broad category for your jewelry business, it’s time to make room for your product. Start by identifying your ideal customer (classic, trendy, bridal, social consumers, etc.) and decide if your product is specific to that event (wedding, party, casual, etc.). This will determine how you market to your target audience.
Enso has found its niche with an audience looking for an alternative to metal rings: active customers and people with metal allergies. Enso
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Once you’ve decided on your market, decide whether you’ll sell multiple products or focus on a single product. For example, you may want to start your own house and specialize in engagement rings, or expand your offering with a fashion collection that mixes and matches.
See also additional products and categories. Jewelry brand Wolf & Moon sells its stunning styles in hair accessories and handbags.
Successfully launching your brand in the jewelry industry requires an awareness of trends and in-depth market research. Before you start developing your brand and products, it’s important to know your audience and gather inspiration.
Trend research is a way to identify (and confirm) your chosen direction. Read fashion and jewelry blogs and follow fashion influencers and popular TikTok creators to stay up-to-date on trends for each upcoming season. Look to other jewelry designers for inspiration.
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And don’t be afraid to delve into some information. You can also see the high search volume for a particular term using Google Trends.
Alternatively, you can look at the following consumer trends, such as the desire for customizable experiences like engraving. Or take advantage of the growing trend of sustainable shopping habits by using ethical sources.
However, entrepreneurs don’t just have to follow trends – they can also be used to launch your own jewelry business. Corrine Anestopoulos, founder and designer of Biko, did just that and presented her collection based on personal style.
“For some reason I felt like I had accidentally found a market for something new,” says Corinne. “But that was just my taste.” Corinne worked with a brass-colored finish for the presentation. “Nobody else was doing that,” he says, noting that shiny silver was the trend at the time.
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Now, while her collections evolve each year with trends in the jewelry industry, the common theme is the recognizable look that defines her brand and ensures repeat business.
As a startup in any aspect of the fashion industry, success depends on a strong aesthetic, unique design and consistent branding. Before hiring a designer to develop a brand or create individual pieces, entrepreneurs should do some exercises to determine their unique style.
Here’s an example of designer Jen Pace Duran taking inspiration from a digital mood board using Pinterest. Peacemaker
Depending on the type of inspiration you like, you can create Pinterest boards, design your own digital mood boards, use a jewelry design mobile app, or even collect physical inspiration on a bulletin board or sketchbook.
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Collect images, colors and textures from nature, architecture, fashion or travel, then identify emerging themes. “Never stop being an inspiration,” says Corinne. “Wherever I am, I am always inspired and collect inspiring images.”
Jewelry companies have one thing in common: a strong brand. Remember that branding is different from branding. A brand is your voice, your mission, your vision and your brand story. It tells your potential customers what they think about your product. Fashion shopping is often emotional, and emerging brands can connect on a personal level and win over customers, even if it’s as simple as a business name.
Your brand guidelines inform everything you do as a brand. This important document includes voice and tone as well as mission and values. It’s also helpful in keeping your connections consistent as you get older.
Branding refers to the tactical elements that visually represent your brand: your logo, packaging, business cards, and website.
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Once you’ve settled on your product aesthetic, chosen a business name that resonates with your audience, and defined your customer profile, it’s easier to define the overall vision that defines your brand. This is an important step even for small businesses, so don’t rush it.
For larger budgets, work with a designer to turn your vision into a complete branding package for your business, from your logo and website to packaging and marketing materials. Browse our portfolio of design professionals to find a designer that fits your taste.
💎 Tip: Keep in mind that you still want to reserve a portion of your budget for professional product photography. We will talk about the importance of jewelry photography later in this post.
Unless you are first pitching your idea to investors or seeking some form of outside funding, a formal business plan may not be necessary. However, checking out some business plan templates can be a good exercise to help you understand your target audience, goals, business model, costs, and growth plan. It will also come in handy when you learn how to run a jewelry business.
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Your business plan can describe your brand’s mission and values, helping you align with the right investors for your business.
Brittany Hopkins started her business selling her art on Etsy. Once hooked, she moved her jewelry business and opened a retail store. 👉 Read Brittany’s story
Whether you develop your products by hand or in a factory, in-house or outsourced depends on the complexity of design, cost, materials and the level of expertise required. In this episode, we’ll discuss how to start a jewelry business using five manufacturing and purchasing methods:
Crafting one-of-a-kind (OOAK) jewelry can be one of the most glamorous, personal, and versatile production methods.
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Depending on the materials and design, some fine jewelry and OOAK production methods require special training/certification and expensive equipment. You may need to learn some of these techniques, including:
💎 Tip: Start learning how to make jewelry with free online tutorials. You can then take paid lessons or become an apprentice to expand your skills under the guidance of an experienced master.
Handmade jewelry often involves assembling existing items (chains, wires, beads, cast necklaces, etc.) and requires no special training or equipment other than basic hand tools.
This type of business is easier to scale because you can buy products in bulk and create templates for assembly by contracted production workers.
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If design and production are elements of your business that bring you joy, rather than taking on other tasks that help expand your creative work.
Corrine, the founder of Biko, approaches local universities with popular fashion communication programs to find her interns. “I will never look for it
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