Marketing Books To Read In 2020 – They represent the single most important source of growth in my career and the #1 item in my “time wasters.”
The truth is, most marketers see writing a book as a great social proof of their consulting career, making them look cool and credible, and reinforcing their perceived authority.
Marketing Books To Read In 2020
Amazon made the book publishing process a self-service experience with just a few clicks, making it worse. Now we are inundated with hundreds or thousands of new sales books being published every month, many of which are completely worthless.
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At best, it’s a waste of your time. At worst, they will lead you down the path to failure with terrible advice.
I’ll try to update this list as I read more books and discover hidden gems.
There is no easy way to quickly identify the best selling books you should read and some you should skip altogether.
There is no definition of a great marketing book, it all depends on your current skill set and your company’s development, strategy, team size and vision.
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Here are some key pointers to look for in a book to understand if it’s right for you.
When it comes to books, I usually like to buy and read books that focus on marketing strategies rather than practical guides.
The reason is simple, today’s online marketing landscape tactics change too quickly for books to keep up with the latest trends. By the time it’s published, most of the tactics will likely be outdated.
Blogs and communities are the place to get the latest tactics. Marketing books are better suited to providing high-level strategies. Some expire, others are permanent.
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You’ll notice that the bestselling books we recommend here are over 50 years old! However, they all focus on core marketing strategies rather than “how to use Facebook Ads Manager”.
Who is the book for? The author is always open about who the book is written for.
For example, Lost and Found, not a marketing book, but written by a great marketer and with some useful marketing information, I think it’s the best book for entrepreneurs and marketers.
An income marketing book is another example that falls into this bucket. It’s a great book, but it’s best written by a marketing leader with the vision and power to drive radical organizational change.
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Other books are written with the needs of implementing a marketing strategy or part of it in mind.
Easily accessible by sales professionals. More than once, I’ve seen early-stage marketers fail because they tried to follow the advice of a book aimed at late-stage companies with bigger budgets, firepower, and team sizes.
Whether or not the book is right for you and the company you work for is up to you. Check out the author’s bio. Have they ever worked for big companies? Has he focused more on B2B or B2C in his career?
It’s not a hindrance, you may never find the perfect book that explains marketing strategies for your growth stage and business, but that doesn’t mean the book isn’t good or worth reading. Put what you read into context and then prioritize only the parts that will have the greatest impact on your business.
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Digital marketing has many possibilities. Your quality as a marketer is to understand and prioritize the greatest potential impact.
Yes, the list could be endless. You can start by reading Amazon reviews… but they can be easily manipulated.
Other red flags come from the author’s biography. I tend to avoid books by authors who have no real world experience. For a book to be good, it needs to be written by someone who has first-hand experience with what they are writing about. Otherwise, it’s usually a summary/mix of other marketing books and blog posts.
Of course, having a deep understanding of a topic does not guarantee that you will be able to present it clearly in a book.
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Sorry for the long input. I know you haven’t read our guide to book selection here, encouraging you to read the next digital marketing book. Let’s take it!
All of the books in this section are books that I have read and can personally vouch for. You’ll find more recommendations from friends and industry experts later.
The Lost and Found isn’t exactly a sales book, but it’s written by Rand Fishkin, a well-known marketing expert, ex-CEO of Moz, co-founder and now head of SparkToro.
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While this book is a very personal story about Rand’s entrepreneurial adventures, it’s still full of great marketing tips and covers Moz’s entire life, so you see how things change as the business evolves.
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As an example, Rand tells his stories about what we call growth hacking and how it can have short-term benefits but negative long-term effects. Something I experienced.
I read this book dozens of times and immediately fell in love with it. This is probably one of the books I’ve given away the most.
Dan Ariely is not only one of the world’s best behavioral scientists, but also an excellent teacher and communicator. His books are insightful, full of real-world experiences and case studies, and highly entertaining.
Unpredictably Mindless is a book that explains how our brains work and why we make irrational decisions. Many of the book’s chapters focus on our buying behavior and are informed by Ariel’s research.
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For example, do you know what is the most important feeling when buying something? That’s the fear. If we don’t buy something, it’s because of fear. That’s why the word “free” is so powerful that it removes fear.
Although he never mentions marketing throughout the book, after reading it, you’ll have plenty of ideas for tweaking your marketing communications, improving your landing pages and sales pitches, and attracting customers to your products better and faster.
Many people believe that the “advertising revolution” is a gospel of writing. “The Lost Book” has long been known. It’s impossible to find and use a copy on Amazon that’s selling for crazy prices like $400. Honestly, it’s worth it.
Don’t worry, you don’t have to pay $400 to get your hands on this book. Now reprinted by Brian Kurtz, it’s the most expensive book on this list, though at $125.
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Forget about CPC, CTR, Facebook ads and display ads. The book was written by Gene Schwartz in 1966, when the only forms of advertising were direct mail and newspaper ads.
Also keep in mind that this is by no means an advertising brochure, I would say that the main purpose is to help people understand why they buy the best marketing information.
All of Gene Schwartz’s ideas have survived for a while in the digital age and are arguably more influential than they are today.
One of my favorite quotes from the book is: “The goal of a marketer is not to create new desires for potential customers. Creating new dreams can be incredibly expensive and difficult. Your job as a marketer or business owner is to understand people, discover their current desires and use them in your marketing strategy.”
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To give you an idea of how good this book is, here’s how many original used copies of it are selling on Amazon:
Al Reyes is a well-known author of classic books on marketing. Looking at the reviews on Amazon, you can quickly tell that this is controversial and that people either love it or hate it.
I believe in branding, especially for SaaS businesses, and believe that branding should be a key component of any digital marketing strategy.
The biggest problem with this book is that it is outdated. It dates back to 2002, and the book uses many examples to support certain strategies that have gone wrong over time. For example, Rhys thinks Amazon won’t outgrow the book business, and that smartphones will never catch on.
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A few bad examples might spoil the quality of the book for the average reader, but I’m afraid I disagree. There are always exceptions and exceptions in business, and this is one of them that doesn’t invalidate the general rules that apply to 99% of the world.
Overall, this is a great branding book for marketers and business professionals. It highlights how iconic brands are created and how the “law” described applies to modern internet marketing.
If you love outbound marketing and content marketing, you’ll love the “10x Marketing Formula” (not to be confused with Grant Cardone’s “10x”).
The book is written by co-founder Garrett Moon
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