What Companies Offer Affiliate Programs – Choosing the right cover can be quite difficult for customers, with different providers offering different levels of membership.
This is a great business model for an insurance company that can create long-term contracts that make it difficult for customers to leave.
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Of course, given this lucrative and competitive landscape, many insurance providers are willing to pay for qualified and converted traffic.
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In this document, I will examine how insurance affiliate websites take traffic and convert it into various partner offers.
Some great affiliates, like Nerd Wallet, produce great creations. Check out how to promote your car insurance (here).
To understand what insurance affiliates do to get this traffic and conversion, I started searching on Google and found two different affiliate sites. One of the biggest companies I fully committed to insuring was American Insurance Agents.
You can see that the site is ranking for over 110,000 organic keywords. This in itself is not a large number. Especially compared to some of the other niche sites I’ve looked at, but it’s a very competitive space, which is why these rankings are so strong.
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I pulled their top 1000 organic keywords to see what kind of content they were getting and what kind of traffic they were getting.
If you want to create a content site that will passively drive traffic, you need to look at keywords specific to your industry and determine what type of content you want to rank for.
Maybe you’re focusing on “review” content and a silo of content that answers common industry questions like “how do I check cars registered in my name,” a keyword that needs a little trouble in the search table above.
I used Ahrefs to find the best organic competitors. In the table below you can see the top 10 competitors for insurance agents in the United States.
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Most of them are not fully dedicated to insurance. For example, Reviews.com is a general review site with lots of insurance information about:
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As a die-hard NBA fan, I’ve come to rely on certain streaming sites to access games across the league. But – reddit…
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I’ve written about various industries in the past that are a bit strange and confusing. Including expired food products.
With more than 2.5 million monthly searches, tea represents a $12 billion market in the United States ( source ). It’s fun…
According to SameWeb, most of their traffic comes from search, as well as some direct traffic.
This makes sense, of course – insurance is a very dry field and there are unlikely to be many social opportunities here.
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I used Ahrefs to search some of the ads I was running for the insurance review period. There were many – you can see screenshots of some examples below:
I’m not sure what the Google Ads policy is about insurance keywords, but it’s something I should check before starting a campaign. It’s also important to learn how to track and pick turns properly so you don’t go blind.
I’ve seen many websites drive traffic to a list of “Top 10” types (I have a screenshot of this type).
For example, bid on the keyword “best health insurance” and drive traffic to a page that searches for the best options. I think the CPC will be very high, so getting a profitable margin will be a technical and mathematical game.
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Interestingly, American insurance agents do not display any advertisements on their website. Instead, they have a call-to-action banner on their website for a free insurance quote (#1) and an affiliate link to their website (#2). You can see both in the screenshot below:
When you click on it, you will be directed to a home page with various insurance programs (Geico, Progressive Insurance, Esurance, Pretected, Insured Nation, Rate Fetcher & Best Auto Insurance) where you can get a free quote. Of course, these are all affiliate links:
I use GoDaddy to search for branded domain names. You can read my guide to choosing branded domain names – I want something that looks attractive and modern.
I spend a lot of time doing keyword research to determine what type of content to create that will drive traffic.
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Specifically, I use Ahrefs or SEMrush to see where the best insurance websites are.
A new website may not attract many users. So I start researching keywords and creating long reviews of insurance agencies and different types of insurance that include user reviews on other websites.
Additionally, you can post general information such as support numbers, mailing addresses, and other information that people are looking for.
This will help make your site more user-friendly, which will help with rankings. Many websites create useful information boxes with this information at the top of the page, giving the content a unique feel.
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You can create custom forms, ask for user feedback on your website, and even connect them on social media. This way, you can start organizing the flow of user-generated content.
In terms of earning, I would wait until the site has at least 50-100 unique users per day before signing up for an affiliate insurance program.
If you apply too early, before your site gets a lot of traffic, you may not be approved or you may be kicked out of the affiliate program because you are not sending any traffic.
I use an affiliate link tracking plugin like Thirsty Affiliates to manage my affiliate links and even automatically link the keywords I see to various insurance programs.
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This niche has a lot of high CPC keywords, so I want to enter an ad network like AdSense when I get about 100 unique words per day.
I would also consider creating content on YouTube. YouTube can be a powerful source of secondary or even primary traffic that you can link directly to your affiliate insurance program or drive traffic back to your website.
In my opinion, this is a very competitive field and Google can display competing sites in this sector more aggressively than in other niche areas – plus you have to be aware of the regulatory issues of the major providers.
I think with a decent amount of traffic you can see good ad revenue for these high CPC terms. I like to research different affiliate programs to understand how profitable they are.
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Also, if you join the ShareASale or CJ Affiliate networks, they provide some performance metrics. This way you will have some knowledge of the expected conversion potential.
Ryan Nelson is an industrial and organizational psychologist and full-time online marketer based in New York. It was created to help people start and build profitable online content businesses. The affiliate marketing landscape in 2023 is complex. It can take years for a newcomer to the industry to fully understand all the major players and how they interact. Big changes every year like rebranding, acquisitions and new technologies make it a successful, vibrant and complex ecosystem. It’s harder than ever for people to learn about an increasingly remote working life, so using our industry expertise, we wanted to help.
To ease the burden on those new to the industry, we’ve created a handy guide to affiliate marketing companies in the UK that we hope covers all the major companies in our industry.
Affiliate networks provide the technology to track the sales of any online store, while opening the door for merchants to partner with many different companies that can provide traffic or sales. Other features of partner networks include:
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In recent years, we’ve seen the separation of technology (the platform used to track and access information about how well a program is performing) and services (optimization, recruiting, campaign analytics, and compliance). This has happened in part because retailers have started using SaaS (Software as a Service) companies for the technology side and handling service requests with their in-house staff. Recently, affiliate networks have responded by offering different service levels and pricing to allow merchants to choose the mix of technology and services that best suits their business.
From a technology perspective, the role of a Saas tracking platform is almost identical to that of an affiliate network. They control sales and open doors for marketers to partner with a wide range of companies. Perhaps the biggest USP (besides price) is that it allows a single point of access and standardized reporting/invoicing for global merchants who want affiliate programs in different regions. Saas tracking platforms are typically used by affiliate agencies (for cost) and global retailers (for implementation).
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